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Data & Mapping
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Travel demand models require the following data:
  1. Personal trip making characteristics, from a a household survey:

    * Number of trips per day
    * Types of trips (work, school, shopping, recreation, etc.)
    * Origin and destination of trips (inside or outside the region)
    * Mode of trips (driver, passenger, bus, walk, bike)
    * Time of day the trip took place
    * Number of autos in the household

  2. Socioeconomic information about the region:

    * Census information on household sizes, income levels, workers per household
    * Employment counts and locations in the region by type
    (industrial, retail, service, etc.)
    * Forecasts of future population and employment growth and location based on Salem's and Keizer's comprehensive land use plans

  3. Detailed information about the street and highway system:

    * Number of lanes on streets and intersections
    (for estimating capacities)
    * Posted speeds
    * Turn prohibitions

  4. Other information:

    * Travel into and out of the region (e.g., Dallas to Salem, Salem to Portland)
    * Travel through the region (e.g., Eugene to Portland)
    * Travel time/speed studies that relate congestion to reductions in speed
    * Auto occupancy information
    * Traffic counts to validate the model's output

The model uses all this information to determine how many trips for each purpose (work, shop, etc.) are made by mode and time of day. The relationships between travel time and the "attractiveness" of a destination determine the starting and ending locations of trips. Information on the street system (speed, capacities, congestion) determines on which streets the trips are assigned. The model is continuously adjusted until the results match traffic counts. At this point, the model can be used with population and employment forecasts to analyze future traffic volumes on existing or new streets.

If you have questions or would like more information, contact Mike Jaffe or Ray Jackson at (503) 588-6177 or send e-mail to mjaffe@mwvcog.org or rjackson@mwvcog.org.

   

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Last Updated 05/18/2005