SKATS Travel Demand Modeling Program

SKATS has developed a model of travel demand for the Salem-Keizer metropolitan area to assist policymakers in making informed decisions regarding future transportation needs. This model is a software program used to forecast travel patterns and traffic volumes on existing and proposed highways and streets.

The following pages introduce what a travel demand model is and the data that is used to produce the forecasts. In the future, additional documents will provide detail into how the model was actually constructed. Each part of the model will be discussed in terms of data collection, estimation, and calibration where the results are tested to assure their reasonableness.

If you have questions or would like more information, contact Mike Jaffe or Ray Jackson at (503) 588-6177.